New name better reflects national reputation
CINCINNATI—Dec. 10, 2012—Today UC Health announced a name change for University Hospital to the University of Cincinnati Medical Center. The new name will take effect immediately and reflects UC Health’s position as a national leader in solving complex medical problems.
“This is a big moment for us,” said James Kingsbury, president and CEO of UC Health. “We are making it clear that we are not just any University Hospital in any city, but that we are affiliated with the University of Cincinnati College of Medicine, the nation’s second-oldest public college of medicine and one of the top 50 medical schools in the country. We want to capitalize on and celebrate this affiliation.”
The hospital’s national reputation is important in attracting the best and brightest researchers and clinicians who will continue to make medical breakthroughs and provide exceptional care in the region.
“We believe this name change to University of Cincinnati Medical Center solidifies the work we’ve already been doing for years to be internationally known,” said Dr. Brian Gibler, president of University of Cincinnati Medical Center. “Whether it’s the University of Cincinnati Cancer Institute clinical trials or groundbreaking research at the University of Cincinnati Neuroscience Institute or the Department of Emergency Medicine, we are internationally significant and our name needs to reflect that.”
“I am very proud of the University of Cincinnati’s affiliation with UC Health and am excited about this announcement that links us more closely together,” said Santa Ono, University of Cincinnati president. “We are uniting some of the best minds in academia with some of the best practitioners in medicine. This is a powerful combination that will certainly result in the best healthcare in our region and even our nation.”
REFERENCING UNIVERSITY OF CINCINNATI MEDICAL CENTER
The UC Health Board of Directors voted to change the name of University Hospital. The hospital will now be known as the University of Cincinnati Medical Center and will include separate, freestanding facilities that are currently part of the hospital including the Barrett Cancer Center, Holmes Hospital, the Magnetic Resonance Imaging Center, the outpatient Hoxworth Clinics and psychiatric services at Deaconess. Additionally, University of Cincinnati Medical Center will include the University of Cincinnati Physicians office located at 222 Piedmont Avenue, which is adjacent to the hospital. For clarity and consistency, the following guidelines will help you apply our organizational identity to your various news platforms.
On first reference: University of Cincinnati Medical Center
Second reference: UC Medical Center or UCMC
Please do not use University of Cincinnati Hospital or UC Hospital or just University.
About UC Health
UC Health, the University of Cincinnati’s affiliated health system, includes University of Cincinnati Medical Center (formerly University Hospital), ranked one of the best hospitals in the region by U.S. News & World Report; West Chester Hospital, one of Cincinnati’s newest hospitals and the recipient of the 2012 HealthGrades® Outstanding Patient Experience Award™, ranking it above 90 percent of hospitals nationally for patient satisfaction; Drake Center, Cincinnati’s premier provider of long-term acute care; University of Cincinnati Physicians, Cincinnati’s largest multi-specialty practice group with more than 700 board-certified clinicians and surgeons; Lindner Center of HOPE, the region’s premier mental health center; and several institutes focusing on the areas of cancer, the neurosciences, cardiovascular and diabetes. To learn more, visit UCHealth.com.