UC Health Awards Communications Contract

CINCINNATI–June 22, 2012–UC Health has selected Copperfox Marketing (www.copperfoxmarketing.com) to help engage the health system’s nearly 10,000 associates in becoming ambassadors of UC Health. Copperfox will create an internal marketing plan to promote and grow awareness of UC Health’s inaugural, five-year strategic plan, reinforce the UC Health mission, vision and values, and enhance internal communications. UC Health began creating the five-year plan late last year. UC Health’s goal is to become the region’s quality healthcare partner and a national leader in solving complex medical problems. Copperfox was awarded the contract after a competitive bid selection process.

“We were highly impressed with Copperfox’s experience in executing employee engagement campaigns for large, complex organizations,” said Anthony Condia, a UC Health vice president and the company’s Chief Marketing Officer. “That, combined with its knowledge of healthcare, made it stand out from the many other responses we received.”

“We are excited and honored to be selected for this important project,” said Annie McManis, president of Copperfox Marketing, a nationally certified woman-owned business (WBE certified.) “UC Health associates are passionate about what they do, and we’re eager to help equip them to be ambassadors of the vision they’ve created.”

About UC Health

Formed in 2010 as the successor company to the Health Alliance of Greater Cincinnati, UC Health, the University of Cincinnati’s affiliated health system, generates $1.2 billion in operating revenue. The system includes UC Physicians, the region’s largest multi-specialty physician group with over 650 physicians; University of Cincinnati Medical Center, the region’s largest hospital and only academic medical center; West Chester Hospital, Cincinnati’s newest hospital; Drake Center, Ohio’s largest specialty long-term acute care hospital; Lindner Center of HOPE, Ohio’s premier mental health hospital; and several affiliated institutes. UC Health employs approximately 9,500.

About Copperfox Marketing

Copperfox Marketing is a PR, marketing and communications agency based in Cincinnati’s East Hyde Park neighborhood. The company serves a number of local and national clients with communications strategy, content, employee engagement, public relations, digital communications and design. Copperfox Marketing is a nationally certified woman-owned business (WBE) and as a City of Cincinnati SBE (Small Business Enterprises).

Media Contacts

For UC Health
Anthony Condia
Vice President, External Affairs
Chief Marketing Officer
UC Health


For Copperfox Marketing
Annie McManis
Copperfox Marketing

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