Wevers Appointed Chief Marketing Officer

 

Kristen H. WeveKristen Weversrs has been appointed senior vice president and chief marketing officer for UC Health, effective June 30, 2016.

Wevers’ role is new to UC Health, elevating the system’s marketing and communications leader to a senior-level executive position.

“Kristen will provide marketing and communications expertise, strategic oversight and thought leadership with regard to the way UC Health positions itself in the region to distinguish itself among other academic health systems,” said UC Health President and CEO Richard Lofgren, MD. “She will also collaborate closely with University of Cincinnati marketing and communications colleagues to enhance the overall UC brand.”

Most recently, Wevers served as chief brand, marketing and communications officer and system vice president at Mercy Health, overseeing a team of 50 marketing and communications professionals across Mercy’s system of hospitals and health facilities in Ohio and Kentucky.

From 2004 to 2010, Wevers served as vice president of marketing, corporate communications and sales support for Messer Construction, and prior to that, served for 16 years in various marketing, communications and sales roles within Procter & Gamble. She has her bachelor’s degree in biology from Denison University and her MBA from Xavier University.

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